About us

South Wool Company sheep

Bringing Uruguayan Wool to the World: Our Story

In the early 2000s, when online marketplaces were just emerging, We began selling wool yarn from Uruguay. Situated in South America, far from major markets in the Northern Hemisphere, we saw the internet as an opportunity to connect our local craftsmanship to a global audience. Initially, we offered a variety of native Uruguayan products, but it quickly became clear that wool yarn was in high demand, especially among crafters and knitters abroad. This discovery led us to focus exclusively on showcasing Uruguay’s premium wool, crafted with care and tradition. Today, we proudly share our heritage through hand-dyed, 100% wool yarn, using the power of online platforms to reach markets around the world.